I was most recently Product Design Director at Ramsey Solutions where I led creative teams for EveryDollar, Financial Peace, and Ramsey+. I specialize in product design for both web and mobile apps and thrive in bringing the human element to work and the process. My expertise is in design leadership, visual design, user experience, connecting design to the business impact, and developing teams.
I write a newslettter, make art, draw letters, and currently training to ride my bike across Iowa this summer at RAGBRAI.
_________
I'm currently available for full-time design leadership and contract design roles at companies up to great things.
I spent the last decade working to make budgeting easier and fun for millions as the Creative Director for EveryDollar. I worked on the product, was on the leadership team, and managed a talented incredible design team. The last three years I transitioned into leading as Product Design Director leading the product experience.
I was involved in growing both the product and brand from the ground up. I joined the launch team in 2014 as a senior product designer and transitioned into a manager role where I led the design team with a primary focus on the product design side.
I worked with product management, engineering, and data partners to make strategic designs and coach teams. In nine years, the app has had 10+ million downloads, a high MAU, and an engaged customer base.
I joined the team as Associate Creative Director for Financial Peace University leading an amazing marketing and brand design team. I was a key member of the business leadership team.
I led the creative for overhauling the product curriculum and rebranding the legacy product. The brand refresh then became the standard that united the brands throughout Ramsey.
The pandemic shifted how people came together. We had to respond to new ways to help people with their money. I led the UX research and design teams that created an effective experience of getting a user to pay off all of their debt in 24 months or less leading to us hitting our OKRs ahead of schedule.
Building a membership brand with Ramsey+
In 2020, the company launched Ramsey+, a membership that bundled EveryDollar, Financial Peace University, and additional content. Ramsey+ intended to offer a better value of a customer getting both and provide additional benefits and content. Over time, the value shifted to primarily additional content.
I led the creative team that created the brand and product experience.
