Financial Peace University
Financial Peace University
Creative Director
Overview
Ramsey’s flagship product, Financial Peace University, is a class-based approach to teaching people how to pay off debt and build wealth. This legendary product has had 7 million people go through this program. I joined the team in 2018 as a creative leader after a merger of that team with EveryDollar. For several years, I led the design team as the business and product underwent many changes.
My Role
Partnered with others to overhaul the structure of the course, video content, workbook, and rebrand. Worked with key stakeholders across the company to shift the product and brand.
DESIGN TEAM: Robby Bucarey, Grant Fisher, Taaron Parsons, Kristi Perkins, Olivia Mills, Shannon Cook
Partnered with others to overhaul the structure of the course, video content, workbook, and rebrand. Worked with key stakeholders across the company to shift the product and brand.
DESIGN TEAM: Robby Bucarey, Grant Fisher, Taaron Parsons, Kristi Perkins, Olivia Mills, Shannon Cook
Partnered with others to overhaul the structure of the course, video content, workbook, and rebrand. Worked with key stakeholders across the company to shift the product and brand.
DESIGN TEAM: Robby Bucarey, Grant Fisher, Taaron Parsons, Kristi Perkins, Olivia Mills, Shannon Cook
Overhauling the flagship product
Overhauling the
flagship product
I first began working with the brand in 2017 coming on as Associate Creative Director. The following year the entire product was overhauled. I led the brand through that transition. Partnered with others to overhaul the structure of the course, video content, workbook, and rebrand. Worked with key stakeholders across the company to shift the product and brand. I was in charge of creative direction and worked tirelessly to make sure the project was completed well.
I first began working with the brand in 2017 coming on as Associate Creative Director. The following year the entire product was overhauled. I led the brand through that transition. Partnered with others to overhaul the structure of the course, video content, workbook, and rebrand. Worked with key stakeholders across the company to shift the product and brand. I was in charge of creative direction and worked tirelessly to make sure the project was completed well.
Overhauling the brand.
Overhauling the brand
Overhauling the brand
After twenty years, the brand was in need of a refresh. Around this time, we were beginning to define global branding standards.
A new approach
A new approach
A new approach
The pandemic shifted how people came together. We had to respond to new ways to help people with their money. I led the creative team through a several month experimental project to see how we could take the concepts of our content and shift from just teaching it to helping people apply it. UX research was a key component in visualizing our customer’s journey and defining personas. Based on that research, we then had multiple teams create an effective experience of getting a user to pay off all of their debt in 24 months or less.
The pandemic shifted how people came together. We had to respond to new ways to help people with their money. I led the creative team through a several month experimental project to see how we could take the concepts of our content and shift from just teaching it to helping people apply it. UX research was a key component in visualizing our customer’s journey and defining personas. Based on that research, we then had multiple teams create an effective experience of getting a user to pay off all of their debt in 24 months or less.
The pandemic shifted how people came together. We had to respond to new ways to help people with their money. I led the creative team through a several month experimental project to see how we could take the concepts of our content and shift from just teaching it to helping people apply it. UX research was a key component in visualizing our customer’s journey and defining personas. Based on that research, we then had multiple teams create an effective experience of getting a user to pay off all of their debt in 24 months or less.
Marketing
Marketing
Marketing
A sample of brand marketing work through the years
A sample of brand marketing work through the years
LinkedIn | Email | Resume
LinkedIn | Email | Resume
